Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell®. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.
Ideal for Color-Treated Hair.
Refreshing cucumber melon scent with soft underlying notes of violet and water flower.
Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.